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Good business is notable for several histories of its creation instead of one history. Each of those people who formed in due time Vesco team skeleton staff and enriched company concept with new ideas can write his own history of our business formation and development that will begin perhaps long before we started to work together. In our opinion every story like this will have full authority to exist and this is a spirit of partnership that helps to estimate any issue in a variety of properties. In spite of this, in our development there are several stages that played a special role in Vesco formation.
The idea to form a property company of new format was born in 2002. Market of modern villa communities was still young but even then the buyer could choose from among a hundred of different villa communities ... if there had been the seller ready to offer all this. But there was no such a seller. Is it hard to believe? That time we ourselves were confused when realized prevailing in Moscow real estate market chaos. If you were willing to spend several hundred thousand dollars to buy a good countryside single family home then calling on the advertisement like: “All the best real estate in Moscow and the region”, you would find that there are five or ten noteworthy communities in Moscow region depending on "family" relationship of the agency you contacted with tenant builders.
Really striking in this situation is attitude to the buyer of expensive real estate. A person who can earn money to buy a house in a gated villa community is undoubtedly subsumed by sellers to the category of simpletons who is not able to determine independently which option is good or bad. In 2002 our site Poselki.ru appeared in the Internet. It was a result of a solid piece of work on the analysis of the proposals of elite countryside real estate in Moscow region. Since then we developed rapidly. In May 2003 the first deal was made, we got an office and in three months after this event it became clearly evident that we are needed in other segments of real estate market. For a long time already a Buyer was waiting for the realtor ready to provide moderate service of a global level. Vesco Realty company proceeded with new directions development namely: apartments, residential complexes, business centers, secondary market. Up to date? No, a step ahead! In the second year of Vesco Group full-rate work we managed to make a breakthrough with our activity several times increased. It was small on the universe scale but very significant for the subsequent history of the company. The basis of "little miracle" formed two improvements that shaped the style of new format company on the market. One of them is multilisting that means to provide a client with complete and comprehensive data on the market segments of his interest. The second one is expansion of spheres of activity and range of provided services through vertical and horizontal integration. "What is new?" - you might say. Really it is easy to guess that a customer will go to the seller who does not keep the finger behind his back and the success of integrated companies in real estate is easily to predict. But any company or an individual in a business do not represent himself the things he knows but the things he does. We did the first. You may think we are lucky.
The company engrafted with two branches, in the “north capital of Russia”, St. Petersburg and in the “summer capital”, Sochi. So we became the only agency operating in the market of three capitals simultaneously. We have never considered Vesco Group new divisions establishing to be a new source of profit created. In addition and perhaps even primary goal of integration was the transition of the company transformation into a new quality, providing a customer with service that is fundamentally different from the service available to him earlier.
One of the main achievements of integration was information streams combination into an integral. Investors need information in order to invest money, buyers - to purchase the most suitable homes, offices and apartments, builders - to be sensible to market demand when constructing new facilities. And nobody wants to make a decision when listening from the partner “truth, nothing but truth and never full truth." We parlay on a full and objective analysis and were ahead of the competition. Developing this concept in 2004 we established Vesco Consulting and Vesco Constraction. Within Vesco scope of activity there was qualified advice to real estate market players, concepts development for integrated territorial development, facilities design and construction. Now within the framework of the group of companies that we established a client could take opinion on purchase of land, have an order for a project (not only a standard villa community or office but also, let’s say a yacht club, entertainment centre or exhibition complex), could build, sell and serve any property. "Circular" information exchange between departments, well-organized feedback allowed us to achieve soon unprecedented service quality, customers were more than happy with it.
The year of 2006 was really essential in terms of Vesco Group new business configuration development. In order to develop the project for super-premium class alcoholic beverages production Ustyansky Distillery (Arkhangelsk region) was purchased. Besides Vesco Group started several real estate development projects by Novorizhskoye highway – Lesavino, Istra Estate and Padikoff villa communities.
Next in turn are the other interesting ideas and by the time you read this site some of them will probably be imbodied. But no matter however much has been done, we will always assume that constant movement forward is the basis of viability of any business like ours.
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